Exclusive Resorts Chooses Cloudinary to Deliver a Luxury Visual Experience More Easily and Efficiently


Using Cloudinary’s programmable media and digital asset management solutions as the business-critical media layer, the elite vacation club removes internal bottlenecks and delivers an optimal user experience.

SANTA CLARA, Calif., June 28, 2022–(BUSINESS WIRE)–Cloudinary, the media experience platform for many of the world’s leading brands, today announced that Exclusive Resorts, an elite members-only resort, has deployed the award-winning Cloudinary Programmable Media and Digital Asset Management (DAM) to simplify and accelerate their process of managing image and video assets on their digital properties. By enabling key media stakeholders to work seamlessly within an agile, cloud-based digital repository, Cloudinary empowers the luxury club to more effectively create and deliver engaging experiences for their members and prospects.

Founded in 2002, Exclusive Resorts offers its 4,000 members access to more than 400 private residences and experiences in 75 of the world’s most coveted destinations. Its website relies heavily on a variety of visual media, including video. With Cloudinary, Exclusive Resorts now has access to a more intuitive and robust solution that integrates seamlessly into its technology stack to tell its story.

“Improving our digital experiences is a key pillar for Exclusive Resorts in 2022,” said Caitlin Austin, Vice President of Marketing at Exclusive Resorts. “Migrating to Cloudinary has created a more efficient process for our in-house team while delivering our photography and video assets more efficiently across all devices – so our exclusiveresorts.com visitors can spend more time dreaming about their next vacation. and less time waiting for a video to load.”

Since migrating to Cloudinary, the brand’s site performance score has increased from 48 to 93. And because the AV1 image file format (AVIF) has quickly become the second most requested image format, the brand will increase your Google Core Web Vitals score and boost your SEO.

“Like any brand, Exclusive Resorts must create an online experience for its customers that reflects the quality of the products and services it offers,” said Russ Barr, general manager, DAM at Cloudinary. “The improvements they’ve made to the media experience have helped them emphasize the unique, luxurious experience that their club members love, and prospects are excited about. The results we’ve seen at this show how valuable and impactful visual media is, and we’re excited to continue working with them to capture the full power of digital media.”

About Exclusive Resorts

Founded in 2002, Exclusive Resorts is a members-only vacation club for discerning travelers, welcoming a limited number of new families per year, who value privacy and peace of mind. Members can relax and reconnect at the Club’s 350 residences in 75 of the world’s most coveted destinations – often located in gated compounds or residential enclaves, and always away from the crowds. As one of the largest owners and operators of luxury villas in the world, we have built strong relationships with world-class hotels, resorts and tour operators, and are supported by a management team top-notch made up of industry leaders like majority owner (and exclusive member) Steve Case, co-founder of AOL.com. Like any country club, members pay a one-time initiation fee and then choose the number of nights per year they wish to travel with the club each year. Unlike variable hotel and villa rental rates, members still pay a fixed annual fee amount, currently $1,465/per plan day,* even during ski season, Thanksgiving, Spring Break and Christmas . No security deposit. No hidden fees. Transforming the way travelers travel well have been traveling for nearly 20 years. For more information, visit ExclusiveResorts.com, call 844.541.2714 or follow The Club on LinkedIn, Facebook and Instagram.

*Annual dues are subject to change in accordance with the Membership Agreement. Annual dues are determined based on the active membership plan chosen. The annual membership fee shown here includes certain services, benefits and access rights.

About Cloudinary

Cloudinary’s mission is to empower businesses to deliver visual experiences that inspire and connect by unlocking the full potential of their media. With 60 billion assets under management and 10,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform and deliver images and video online. . As a result, leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton, Petco, and Tesla see significant business value in using Cloudinary, including time to market. faster, higher user satisfaction and increased engagement and conversion. For more information, visit www.cloudinary.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220628005683/en/


Juli Greenwood
Senior Director, Global Communications


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