Beijing 2022 opens up business opportunities for winter sports equipment – Xinhua

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Employees of Jingxi Sports Equipment Co. Ltd manufacture snowboards in Zhangjiakou, north China’s Hebei Province, Dec. 5, 2020. (Xinhua/Mou Yu)

The success of Beijing 2022 has given new impetus to the rapid development of China’s winter sports industry.

BEIJING, March 10 (Xinhua) — The success of the Beijing 2022 Winter Olympics has boosted the development of ice and snow sports and related industries in China, said the president of a Chinese giant. sports industry.

“A large number of Chinese-made ice and snow sports equipment used in the Beijing Winter Games has made a great leap forward for scientific and technological innovation in the sports industry and the ‘enrichment of winter sports products,’ said Bian Zhiliang, president of Mount Tai sports.

Mount Tai Sports has a research and development group that includes over 300 members.

“More companies will invest in the research and development of winter sports products and equipment after Beijing 2022,” Bian noted, adding that the winter sports manufacturing industry is seizing a historic opportunity. in China.

According to the National Bureau of Statistics, in October 2021, 346 million Chinese, nearly a quarter of China’s population, participated in winter sports.

“The increase in winter sports participation has exploded the Chinese winter sports equipment market. With the popularity of the Winter Games, more and more consumers recognize the need for professional winter sports equipment,” said Wang Xueli, director of the sports industry development center. from Tsinghua University.

Workers make ice hockey shoes at a factory at Zhangjiakou Winter Sports Industrial Park in Zhangjiakou, north China’s Hebei Province, July 7, 2021. (Xinhua/Wu Diansen)

Many Chinese manufacturers saw a golden opportunity in the Beijing Winter Olympics.

Harbin Hongji Cable Engineering Co. Ltd, a manufacturer specializing in the research, development and manufacture of ropeway engineering technology, has sold its ski ropeway, ski conveyor and other products to Central Asian countries and Southeast, as well as 12 provinces and municipalities in China.

Similarly, Qiqihar Heilong International Ice and Snow Equipment Co., Ltd, a company located in Heilongjiang province in northeastern China, recorded a 40% increase in overall revenue from a year to year.

Ju Peihong, general manager of the company, noted the major breakthroughs seen in the technological advancement of its products, including a titanium alloy skate blade that has improved skate blade stability and reduced weight by approximately 10%.

“The development of the winter sports industry is on track,” said Ding Shizhong, chairman and CEO of Anta Sports, China’s leading sportswear company and sponsor of the Beijing Games.

Ding also noted that in the post-Olympic period, more efforts are needed to cultivate independent brands, support the development of winter sports equipment industry clusters, and deepen cooperation between universities and enterprises to promote talent in the sector.

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