Today, the Honorable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance, on behalf of the Honorable Daniel Vandal, Minister of Northern Affairs, Minister for PrairiesCan and Minister for CanNor, and Brendan Hanley, Member of Parliament for Yukon, announced that the Government of Canada is investing more than $560,000 to support four Yukon tourism providers as they continue to adapt and grow beyond the pandemic. This aligns with Canadian Tourism Week, an annual celebration of the national tourism industry, workers and captivating attractions that welcome visitors from home and abroad.
This funding, provided by CanNor, supports Yukon’s tourism industry as it adapts its operations to meet public health requirements, offers innovative products and services to visitors, and develops inclusive and dynamic experiences to welcome travelers back .
Yukon Tourism Experiences Transmedia Project: $276,500
CanNor is investing $276,500 in this two-year project by Friends of the Klondike Corridor, a group focused on supporting and enhancing the growth of Klondike Gold Rush National Historic Parks, with additional investment from Yukon government and other funders. This transmedia initiative integrates weekly video blogs with social media posts and online games. Funding is provided through the Tourism Relief Fund (TRF).
Funding for this project will result in a more inclusive and vibrant tourism experience, and connect Yukon experiences to the history of the Klondike Gold Rush while incorporating First Nations perspectives and Stampeder stories. This project will also create jobs for Yukon students, giving young people the opportunity to explore filming, editing, historical archival research, marketing and social media strategies.
Yukon heliski business development and market expansion: $100,000
CanNor is investing $100,000 in this two-year project from Yukon Alpine Heliski, an organization that provides adventurous skiing experiences in the White Pass and Klondike mountains with additional developer investment. This project allows the company to expand and diversify its tourism operations. Funding is provided through the TRF.
Funding for this project will result in a better visitor experience, including expanded accommodations, new offerings, and operations that are safer, more sustainable, and scalable.
The new tourism without borders: $86,319
CanNor invested $86,319 in this year-long project by Inclusion Yukon, a non-profit organization that promotes the meaningful inclusion of people with developmental disabilities, with an additional investment from the proponent. The project partners with local tourism businesses to improve infrastructure and training to become more accessible to guests of all abilities. The funding is disbursed through Inclusive Diversification and Economic Advancement in the North (IDEANorth).
Funding for this project increased the development of safe and accessible infrastructure upgrades and training for six tourism operators across the Yukon, and helped Inclusion Yukon operate an accessible van to transport customers to various businesses. These upgrades have enabled these businesses and organizations to safely accommodate visitors with motor, hearing, visual, dietary limitations, cognitive differences as well as families and seniors.
Purchase and modification of Overland Yukon equipment: $99,999
CanNor is investing $99,999 in this two-year project by Overland Yukon, a tourism company that provides independent adventure experiences by renting vehicles prepared for camping in the Yukon, with an additional investment from the developer. The project will purchase and modify vans that support the piloting of new guided experiences in the Yukon. Funding is provided through the TRF.
Funding for this project will help Overland Yukon adapt to changing consumer demands as the tourism sector continues to emerge from the effects of the pandemic. This unique project will expand options for tourists seeking an authentic Yukon experience, making the territory more attractive as a tourist destination and stimulating demand from tourism organizations.