Matador Project made eyewear for this year’s NBA champions


In almost every sport, a championship is the ultimate goal. When that happens, celebration is always in order. One of the most well-known ways to do this is to hold a parade, which usually runs through the heart of the winning city. But before the parade, there’s the post-game celebration, where players stage the NBA Finals, the Super Bowl or the World Series and spray themselves with champagne — which usually means a champagne shower.

Sure, it’s gotten big lately – the Golden State Warriors famous spent $180,000 on their post-match champagne supply in 2017 – but the bubbly tradition goes back a long way. There are photos of Larry Bird pouring a bottle over a teammate’s head when they won their first ring in 1981, for example, and examples can be found much earlier in motor racing and other sports.

Steph Curry and company popped champagne in 2018 when they won back-to-back championships.

San Francisco Chronicle/Hearst Newspapers via Getty ImagesGetty Images

Champagne, however – which is sometimes sour, sometimes sweet and sometimes alcoholic – burns. That’s why you’ll see most of the winners, as of 2013, wearing ski goggles on the field and in the locker room amid their champagne supernovas. In recent years, sponsors would custom-make the eyewear so that each player’s pair would coordinate with their shoe offering; Danny Green, who won a ring with the Los Angeles Lakers in 2020, for example, wore Puma goggles when most of his teammates wore Nike ones because he gets paid to wear Puma sneakers.

matador project
Gold refers to champagne, explains Matador Project.


This year, however, the NBA reached an agreement with IMATTA, an Australian private label and licensed eyewear manufacturer. under their sign, Project MatadorIMATTA created Victory Goggles for the post-game festivities: golden ski goggles made in collaboration with the NBA and ESPN to celebrate the 75th anniversary of the NBA Finals. After beating the Boston Celtics in Game 6Golden State Warriors players were told the pairs were on standby before entering the locker room to protect their eyes in the event of friendly fire (champagne) or flying plugs.

These unfortunately won’t be sold to the public, but there are now team-specific and NBA-branded versions available online. And, yes, they really can be used for snow and water sports. They feature a soft TPU frame and magnetic polycarbonate lenses with an anti-fog coating.


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