Michigan Winter Sports Industry Launches Annual ‘Cold is Cool’ Campaign for Kids – Macomb Daily


Looking for a last minute gift idea for your pre-teens in your family?

How about a pair of skis or a snowboard?

If you have kids who want to try a snow sport, there’s never been a better time to hit the slopes. As Michigan ski areas and resorts team up again to provide opportunities for fourth and fifth graders with the “Cold is Cool” Ski and Ride Passport app, which lets kids ski for free, up to ‘to three times to each of the participating ski resorts.

“When a kid is in fourth or fifth grade, they’re the perfect age to learn to ski or snowboard,” said Steve Kershner, president of the Michigan Snowsports Industries Association (MSIA) and director of snow sports at Shanty Creek Resort. “They have the coordination and the enthusiasm to get started in the sport quickly.”

The cost to access the app is $ 25, which covers operational expenses.

All lift tickets are offered by the ski areas.

The promotional campaign not only offers parents a reduction in costs, but also allows MSIA to promote the sport by increasing the number of participants. The MSIA has provided the Cold is Cool program for this age group for all years.

It started out as a coupon book, but last winter the association decided to make an app out of it.

“No more taking tiny coupons out of a little booklet,” said Mickey MacWilliams, president of MSIA. “The new app makes the whole transaction contactless. “

Passport application instructions are available on the MSIA website, goskimichigan.com and at coldiscool.org.

Parents / guardians upload a photo of the child (to be used as ID at the ski lift ticket office) and proof of their grade, such as a ballot or progress report. The MSIA must then ensure that all documents are correct before approving the request, which can take a few days. However, parents can get immediate access to the app by visiting one of Michigan’s participating ski retailers and showing proof of rating.

Mount Brighton Resort is one of the destinations for families who love snow sports and the great outdoors. Photo courtesy of MSIA

“It’s a big advantage if the family is heading to the slopes within a day or two of applying,” added MacWilliams.

In order for fourth and fifth graders to use the free lift or trail passes, a paying adult must accompany them.

“We believe that fourth and fifth graders should be supervised by an adult when they are on the trails and trails. Our intention is to make it fun, affordable and safe for the whole family, ”said Kerchner.

Up to two children with Passport access can ski for free with each paying adult.

The Passport is valid until the end of the 2021/22 ski season.

In addition to lift tickets offered by participating ski areas, the Cold is Cool Passport app also includes 20% coupons on the purchase of a helmet and $ 20 on the purchase of $ 100 of equipment in participating ski shops. Some ski areas have also included coupons for equipment rental and discounted lessons.

The participating ski areas include:

Upper Peninsula: Big Powderhorn, Bessemer; Big Snow Resort (Blackjack and Indianhead), Bessemer / Wakefield; Montagne Marquette, Marquette; Mount Ripley, Hancock; Pine Mountain, Iron Mountain; Mont Porcupine, Ontonagon.

Lower Northwestern Peninsula: Boyne Highlands, Harbor Springs; Boyne Mountain, Boyne Falls; Pics Caberfae, Cadillac; Cross-country ski headquarters, Roscommon; Crystal Mountain, Thompsonville; Hickory Hills, Traverse City; Bay Mountain at The Homestead, Glen Arbor; Mt. Holiday, Traverse City; Nubs Nob, Harbor Springs; Shanty Creek Resort, Bellaire.

Lower North Central Peninsula: Hanson Hills, Grayling; Otsego Club & Resort, Gaylord; Snow Snake Ski & Golf, Harrison; Treetops Resort, Gaylord.

Lower Midwestern Peninsula: Cannonsburg Ski Area, Belmont; Muskegon Winter Sports Complex, North Muskegon.

Lower southwestern peninsula: Bittersweet ski area, Otsego; Swiss valley ski area, Jones; Timber Ridge Ski Area, Gobles. Lower Southeast Peninsula: Alpine Valley Ski Area, White Lake; Mount Brighton, Brighton; Mount Holly, Holly.

The Grade 4 and 5 “Cold is Cool” Ski & Ride Passport app is one component of MSIA’s “Cold is Cool” program, which aims to improve the health of Michigan children by providing outdoor activities. winter air for all children. and their families.

The Michigan Snowsports Industries Association (MSIA) was formed in 1991 as the trade association for the ski and snowboard industry in the state. Its main goal is to promote snow sports such as skiing, snowboarding, cross-country skiing, snowshoeing in Michigan and to introduce new people to the sport.

For more information on the Michigan Snowsports Industries Association, visit goskimichigan.com/, call 248-620-4448 or email info@goskimichigan.com


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