Sun Valley-based brand sells t-shirt to raise funds for abortion


wild rye is a brand that creates gear, apparel and accessories for women who love the outdoors and enjoy sports like mountain biking and skiing. The company is based in beautiful Sun Valley, ID, and has been a believer in supporting women since its inception.

Wild Rye was founded by women, owned by women, supports professional female athletes, and promotes diversity and inclusion at all levels.

In response to the Supreme Court’s unprecedented overturning of Roe v. Wade, Wild Rye is selling a limited release shirt with 100% of the proceeds going directly to state-level abortion funds.

Please consider buying!

You can buy the Bikes, Baddies, Brews and (no Bans) shirt here.

Full press release and details from Wild Rye below.

wild rye relaunch sound Bikes & Baddies & Brews & X Bans tee (MSRP $45, 100% of net proceeds going directly to state-level abortion funds). The female-focused brand cannot sit idly by while this war on women, trans and non-binary people rages on.

Following the recent unprecedented injustice of the law, in a country with the highest maternal mortality rate, no paid maternity leave, no universal subsidized childcare and dismal access to mental health care, Cassie Abel, CEO and Founder of Wild Rye has this to say; “Since Wild Rye’s inception, we have fought tirelessly for women’s rights and will continue to champion women at all levels.

We’re re-launching our BBBB Harvest T-shirts with 100% of net proceeds going directly to state-level abortion funds, including and, where the need is greatest. This launch also includes a unisex option, encouraging men to step up and play a part in this fight as allies. We’re using our platform to fight for half the nation’s access to health care and rights to their own bodies, and hope more brands will follow.

Being based in Idaho, a “trigger ban” state as a progressive business is going to be a critical part of helping reverse the politics around us. As part of this tragic news, we will financially support all employees who must cross state lines to access health care.


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