The historic increase in inflation will have an additional impact on local procurement costs


GREEN BAY, Wisconsin (NBC 26) – Whether it’s a pair of skis or an order for jackets, it’s going to cost David Zeller more to keep his shelves fully stocked.

“Going forward, talking to my kayak makers, there is going to be a price hike of… about 10 percent,” said the Zeller’s Ski & Sports co-owner.


The latest Labor Department figures show that consumer prices for goods and services rose 6.2% from a year ago. This is the biggest increase in inflation in more than 30 years.

Zeller says he’s not quite the brunt of inflation yet, as he orders his supplies almost a year ahead of each season.

“Going forward with ski equipment, I know that by talking to manufacturers – because we’re entering our buying cycle for next year – that the prices will definitely go up, the cost of materials,” did he declare.

And shipping costs are already impacting the Green Bay store. Zeller says a container cost $ 3,000. Now he pays $ 25,000.

“Getting freight here even has an impact on the economic bottom line,” he said. “Because it also takes a bite out of my margins.”

With some products, higher supply costs mean higher prices for customers.

“Kayaking, cross-country skiing and downhill skiing are just great for getting away from it all,” Zeller said. “So people seem to take the terms of ‘it’s going to cost me more to do this. “”

Business is booming at Zeller’s Ski & Sport

Analysts say the rising inflation rate isn’t just affecting winter sports products.

“Gasoline prices in the United States really reflect global market conditions and today the market is pretty tight,” said Ben Cahill, energy analyst at the Center for Strategic & International Studies.

This market affects Zeller’s bottom line. But with plenty of people looking for the outdoors as the pandemic continues, he’s not worried about his 70-year-old business.

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“I hope people continue and don’t go back to more sedentary lives and want to keep doing these outdoor activities, being outside, getting fit and having fun,” Zeller said.


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