Vintage is fashion’s greatest asset. While new with tags – aka NWT – is a way of life for many people, others are itching to own something someone else was already wearing, because it’s better for the planet, more personal and a portable piece of history. With vintage, shoppers discover one of a band and commemorative t-shirts. But with industry growth comes competition – the good stuff is getting harder and harder to come by.
Signal: local vintagea Boston-based brand that creates products for past companies.
On the brand’s website, you can shop by city; currently, Local Vyntage serves Albany, Atlanta, Austin, Baltimore, Boston, Buffalo, Detroit, Hartford, Houston, New Haven, NY, Philadelphia, Pittsburgh, Providence, Springfield, Tallahassee, Tampa, Washington DC, and Worcester. However, you can also shop by nearest area. The store will then tailor the selections to your current location, pulling T-shirts and sweatshirts from stores, restaurants, and other destinations that may overlap.
For Pittsburgh, for example, where I live, there are tees for the old The Kaufmann department store (precursor of Macy’s): two halls demolished, Three Rivers Stadium and civic arena; and Hillsa discount store that closed in 1999. In other cities, there are odes to old amusement parks, homages to strip rental stores, homages to famous pharmacies, and references to ski resorts engulfed.
According to Local Vyntage founder Chet Winnicki, his brand is less about resurrecting old IP – to be honest, I don’t know if what he’s doing is technically legal — and more about the reappearance of unique American memories we’ve all stored deep in our psyches. Local Vyntage is all about “celebrating your local memories,” he says. “We know how much you love reminiscing about the good old days and all the things that make your city unique. It’s part of who we are. We want to connect people and help them share their memories.”
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