VAIL – US Ski and Snowboard announced in a press release on Wednesday that the Jeff Shiffrin Athlete Resiliency Fund (JSARF) will provide financial rewards to 44 athletes across all disciplines.
In conjunction with the Shiffrin family, US Ski and Snowboard announced last June that the JSARF would “live on as a new, need-based, direct-to-athlete funding source for American ski and snowboard athletes.”
“My father was passionate about elite sports and believed in supporting athletes who are hard working, disciplined and constantly pushing themselves to be better and overcome challenges to compete at the top of their game,” Shiffrin said in the statement. “His passion for sport and athletes lives on through this fund, which we created to honor his life and legacy.”
A goal of $250,000 has been set, with matching gifts of up to $125,000. Sixty donors have helped the campaign reach its goal, which will help development team athletes through the A and professional teams and will be distributed “on a combination of need and merit,” according to the statement. Recipients ranged from freshman team members to Olympic athletes.
According to the statement, the funds can be used for “all costs related to the athlete’s sporting career”, including living and medical expenses. The 44 nominees received stipends of up to $13,000, with 59% of the prizes going to female athletes.
“We are thrilled to partner with the Shiffrins on this important program, the number of athletes JSARF supports just shows the impact,” said Sophie Goldschmidt, CEO of US Ski and Snowboard, in the release. “We are extremely grateful to the Shiffrins and the donors for their commitment to this initiative and the lasting legacy.”
Fundraising for next spring’s awards will begin on Father’s Day.
Shiffrin stays with Atomic
Shiffrin demonstrated his belief in the old adage, “if it ain’t broke, don’t fix it”, last week by signing a deal to use Altenmarkt’s Atomic skis, boots, bindings and helmets until 2024.
“Its service team will be expanded in terms of personnel to specialize in technical and speed categories,” the statement added.
“They’re more than my equipment supplier or my sponsor – they’re like family, and I’m really excited to continue to work with the crew and add two new faces to my team,” Shiffrin said on the 12th. May on Instagram. “Welcome, Robbi and Lukas…can’t wait to see what the future holds.”
According to the release, Shiffrin’s service team will be getting a mini makeover.
“After four successful years, Johann Strobl is retiring from the Tour and will transition to the Atomic Pro Center to help strengthen the in-house race service team at Altenmarkt,” it read.
“The new service men alongside the 27-year-old racer are Robert Bürgler and Lukas Rottinger, the latter taking care of setting up Shiffrin’s speed skis.”
The four-time Crystal Globe winner has used Atomic Redster gear throughout her professional career, which boasts 74 World Cup victories and 120 podiums.