Vail Resorts Sends East Vail Lodging Feedback On Twitter

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Vail Mountain’s official Twitter account actively championed the company’s efforts to build high-density housing on an undeveloped parcel of land in East Vail. The city of Vail wants to see the land preserved for use by a herd of native bighorn sheep that frequent the area.
Vail Daily Archive

A recent exchange of letters between the City of Vail and Vail Resorts appears to have turned into that of the 280-character variety.

The City of Vail, in a June 8 letter to Vail Resorts, identified several locations where it can help Vail Resorts find housing for workers as an alternative to the land the company owns in East Vail, which Vail Resorts has learned she owned in 2017.

The city would prefer the East Vail parcel be preserved for use by a herd of native bighorn sheep that feed in the area.



But in identifying other projects that could be pursued, Vail Resorts indicated that it would like to move forward with all of these projects with East Vail, not instead of East Vail.

Vail Resorts Rocky Mountain Region executive vice president and chief operating officer Bill Rock suggested in a June 22 letter that the city and company meet the following week to begin collaborating on projects. presented by the city.



In the absence of a compromise to preserve the East Vail parcel, the City of Vail did not identify a reason to meet with Vail Resorts on housing, and told Rock so in a response that declined l executive’s offer to meet with city staff.

Vail Mountain spokesman John Plack, in a response to Vail Daily, said the company was disappointed the city was not meeting to discuss its list of additional housing opportunities in Vail.

“We’re excited to meet to see how we can move the projects forward and hope they come back to the table on this important issue soon,” Plack said.



Vail Resorts has also taken to Twitter in recent days to express its displeasure with the result.

On July 14, Vail Mountain’s account tweeted:
“We are excited to discuss additional housing options offered by the City of Vail. These projects and East Vail are unrelated…but…our timeline meeting to bring more affordable housing to Vail canceled indefinitely by the city! »

And in another tweet later that day, @vailmtn used an emoji of a house and tweeted “It’s no secret that we advocate #affordablehousing. So many communities are struggling and we are excited to see progress in many communities – keep it up! We’re less excited about the city of Vail impeding progress here, but we’ll keep working and advocating. »

The company found an ally in the Storm Skiing podcast, which featured Rock as a recent guest, and also this year featured Vail Resorts Executive Chairman Rob Katz.

The podcast is based in the Northeast, but features ski resort executives from across the country and covers, from their perspective, issues many ski resorts face. Host Stuart Winchester didn’t hesitate to use the platform to express his desire to see the 145-bed project built on the bighorn sheep habitat in East Vail.

“Suddenly everyone is very concerned about the local bighorn sheep herd,” Winchester said, as part of his interview with Bill Rock, of the many Vail residents who came out to express their displeasure at the regard to the project. “A herd that has been there for all those decades when single-family mansions sprouted across the land of the Rockies like flowers in the spring. Very convincing guys.

The Storm Skiing Twitter account, on July 15, retweeted Vail Resorts’ tweet with its own message, writing “What are you trying to prove, City of Vail?”

The City of Vail, in the exchange of letters with Vail Resorts that prompted the Vail Resorts tweets, responded to Winchester’s suggestion that high-density housing offered by Vail Resorts should be welcome given that there are mansions in the area.

In its June 8 letter, the city included a comment from Colorado Parks and Wildlife, in which district wildlife director Devin Duval said “high-density, high-intensity human use will cause a level disturbance” for the region’s bighorn sheep herd “than that of lower-intensity distributed human impacts.

Colorado Parks and Wildlife, in forums other than Twitter, suggested Vail Resorts find a different development site for the housing project in an effort to save the flock of sheep.

The Gore/Eagle’s Nest sheep herd uses part of Vail Resorts land for their wintering range. Vail Resorts learned it owned the land in 2016 when the City of Vail identified the parcel.
Vail Daily Archive

The City of Vail has yet to jump into the latest round of the Twitter Points-Based Battle Arena to defend against calls from Vail Resorts and Storm Skiing, but many of those who have in the latter days receive responses from the Vail Mountain account.

A Twitter user said the Vail Mountain tweets were “little snipers” in the city of Vail, to which the official Vail Mountain account replied “there’s nothing petty in need critical of more affordable housing for those who bring our special community to life.”

In another tweet on July 18, a Twitter user described Vail Resorts’ Arrabelle Hotel in Lionshead as “not a real place…a Disney village with mountains.”

The Vail Mountain account responded by saying that the hotel’s faux Bavarian style, developed in 2006, attempts to capture “our founders’ vision of sharing the charm of European architecture with our visitors.”

In another response, the Vail Mountain account actually used a first-person perspective to respond to a Twitter user who accused the company of “just trying to pretend to care” when “the only commitment comes from your black heart”.

Using a heart emoji, @vailmtn replied “This is not fantasy land, and my heart is most definitely red.”

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