Shaun White got his first trademark endorsement when he was seven years old. His mother called Burton Snowboards, furious that there was no kid’s equipment and her son had to fit ski boots on makeshift bindings on a board.
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A year later, the triple Olympic champion had his very first snowboard. This with a sponsorship deal that lasted a good 10 years. White has been smart about his partnership choices, and thanks to his business acumen, you wouldn’t believe how his net worth has skyrocketed.
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Shaun White: made of money
Snowboarding icon Shaun White May claim that his first endorsement with Burton Snowboards was only because they needed kids to test the product. But we have a long list of brands that wanted him as the face of their ads, raking in millions for the legend.
Even athletes love Lindsey Vonn and Simone Biles, big names in their sport, are a far cry from White’s net worth. The 15-time X Games winner is the penalty a whopping $70 million, while Vonn and Biles sit at $12 million and $16 million, respectively.
Shaun White is the highest paid snowboarder of all time. He earns around $10-15 million a year from endorsements alone. The brands he has represented include names such as Burton Snowboards, Birdhouse Skateboards, Ubisoft, Target, Oakley and American Express.
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At some point, White began to streamline his brand partnerships, ditching long-term endorsements like RedBull, which had built his own. private half moon at the Perisher ski resort in Australia.
What’s so different about a snowboarder?
Shaun White is not only a snowboarder, but has also dabbled in skateboarding, acting, making, and even apps and games. His first video game, ‘Shaun White, Snowboarding’, sold over 3 million copies worldwide.
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His company, Shaun White Enterprises, encompasses all of his business dealings and he maintains tight creative control over his campaigns. Recently, he launched Whitespace, a brand of equipment and clothing still in its infancy.

White has established many properties for sale in 2017, his real estate transactions brought him millions. He has also been savvy with his investments, buying a minority stake in Mammoth Resorts, the company that runs Mammoth Mountain in 2016, would have make a “seven figure” investment.
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He also has an acting career. His unforgettable role in the 2011 film “Friends With Benefits” alongside Justin Timberlake, is testament to his fame. White built an empire in silence. It’s no surprise that he is one of the highest paid Winter Olympic athletes in the world.
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